The Now Habit

A Strategic Program for Overcoming Procrastination
and Enjoying Guilt-Free Play

by Neil Fiore, Ph.D, psychologist and personal coach
Author of Awaken Your Strongest Self and Conquering Test Anxiety


the now habit

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One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 200,000 copies and been translated into 11 languages.


This revised and updated edition features a new introduction and a new section providing strategies to help deal with distractions from technology and the Internet. THE NOW HABIT offers a comprehensive plan to help readers lower their stress and increase the time available to enjoy guilt-free play. Dr. Fiore’s techniques will help any busy person start tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism.


“I’ve read a dozen books and listened to several CDs on conquering procrastination but yours is the best and the only one that really worked for me. I appreciate that there’s no guilt-tripping the overwhelmed procrastinator. Just good, practical action steps. Your Un-Schedule is ingenious!”                                                                            — Amy L., Marketing Research, San Francisco



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Order Your Copy in 5 Different Languages






The Now Habit at Work

Perform Optimally, Maintain Focus,
and Ignite Motivation in Yourself and Others

by Neil Fiore, Ph.D, psychologist and personal coach
Author of The Now Habit and Conquering Test Anxiety

now habit at workBusiness managers, entrepreneurs, and those working from home can now perform optimally, ignite motivation, and live a balanced life by applying the strategies and tools in The Now Habit at Work: Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others. (Wiley, 2010) [Hardcover, $22.95] ISBN: 978-0470593462 by bestselling author Dr. Neil A. Fiore.


The Now Habit at Work gives you a hands-on manual enabling the resilience and focus of champions—the ability to bounce back from set-backs, to believe in yourself, and to focus on solving problems rather than seeing only obstacles.


Filled with practical examples that are thoroughly tested and easy to implement, The Now Habit at Work strategies will help you increase your productivity while reducing stress and replacing old habits with effective practices. You’ll be amazed at how soon your new habits will inspire and motivate those around you to new levels of productivity!


Drawn from the latest neuroscience, cognitive behavioral psychology, and peak performance research, The Now Habit at Work enables you to optimize your approach to work so you:


  • Identify your negative habits and develop corrective actions
  • Use the Law of Reverse Effort to accomplish more by struggling less
  • Shift from defending your ego to focusing on the task of achieving your goal
  • Learn to become effective, productive, and efficient by telling your brain When to start, on What
  • Focus on starting to get your fear inoculation shot so you can stop feeling overwhelmed by large projects
  • Work with the power of your entire brain’s Left and Right hemispheres and subconscious mind so you achieve twice as much and tap into your creative genius
  • Align your daily actions with your higher values and goals


Praise for The Now Habit at Work

“This book shows you how to get organized, get started, and get more done—faster than ever before.”                           —Brian Tracy, author, Maximum Achievement

“If you don’t think you are operating at full efficiency on the job, if you would like to enjoy your work more, if you would like to turn some of that negative chatter dominating your thoughts into positive thoughts, then Neil’s The Now Habit at Work is made for you.”

—Vic Conant, Chairman of self-improvement publisher Nightingale-Conant

“Never was there a time when you needed an advantage more. You will gain a competitive edge through increased productivity, efficiency, and full-brain power when you apply the Now Habit. Neil Fiore tells you how.”

—Patricia Fripp, past president, National Speakers Association

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Awaken Your Strongest Self

Break Free of Stress, Inner Conflict, and Self Sabotage

by Neil Fiore, Ph.D, psychologist and personal coach
Author of The Now Habit and The Road Back to Health

awaken your strongest selfA groundbreaking method for performing at one’s personal best in all aspects of life

We often make our worst decisions when we act from a weak, limited sense of self; our best decisions when we expand our identity to include more of our brain and inner resources. In Awaken Your Strongest Self (McGraw-Hill, 2010, paperback) Dr. Neil Fiore, Ph.D. introduces a revolutionary four-step program that shows you how to break free of self-destructive habits, increase productivity and creativity, and draw on your innate strengths by using the newest part of your brain — your Strongest Self.

Waking Up Your Human Brain

Fiore describes how to ignite the new brain’s leadership capabilities to organize the multi-levels of one’s brain — the reptilian, the mammalian, and the primate. He shows you how to access the “new human brain,” located in the prefrontal cortex, to maximize efficiency and enjoy a sense of confidence and ease. Through examples, case studies, and exercises, you will learn how to make your life more joyful and effective by expanding your brain-cell power and applying the five qualities of your Strongest Self: Safety to shut off the stress response; Choice of actions that are congruent with your higher values; Focus on finding solutions rather than blaming yourself for problems; Presence in the moment rather than regrets about the past or worry about the future; and Connection to the deeper resources and support of your larger brain that results in ease rather than lonely struggle. These five qualities minimize and replace five major problem areas: stress and worry; procrastination and indecision; self-blame and lack of confidence; feeling overwhelmed and confused; and struggle and self-sabotage.

Awaken Your Strongest Self shows you how to access the deeper resources of both sides of the brain — the practical and the creative; the waking and the dreaming — and awaken the new human brain to play its proper role of setting a mission and integrating all parts to achieve your higher goals. Most people act as if they are simply their lower brains’ reactions and their feelings of being overwhelmed and vulnerable to negative patterns and addictions. Fiore announces that you no longer have to struggle from a limited sense of who you think you are. “You are more than your problems, your habits, or your emotions.”

Awaken Your Strongest Self shows you how to access your higher brain in a four-step process that puts you in a leadership role in your life and shifts your sense of self to one that is more robust and effective.

Step 1: Step Back From Your Old Ineffective Patterns
Step 2: Step Up to Your New Brain and Your Strongest Self
Step 3: Awaken the Five Qualities of Your Strongest Self
Step 4: Awaken the Leader in You to Achieve Your Goals
Just learning that the truly human part of your brain rests atop three ancient brains — similar to the entire brains of modern reptiles, mammals, and primates — clarifies why it’s so important to put your higher, Strongest Self in charge. With the help of this book’s exercises, and a few weeks of practice, you’ll awaken your new human brain to organize your lower-brain functions and make your life more joyful, more balanced, and less of a struggle.

Integrating All Parts to Achieve Your Goals and Stop Self-Sabotage

With your Strongest Self in the role of a leader or chairperson, all parts of your personality can be heard and integrated into a powerful team. Through exercises and examples, you learn how to call a committee meeting that eliminates resistance, worry, and self-sabotage while maximizing your chances of achieving your goals. In a committee meeting, every part performs its duty of alerting you to its survival concerns; you hear them, reassure them of internal safety, and make executive decisions about what to do. They are now ready to cooperate with, and contribute to, your leadership mission. The strong leader finally has awakened and taken charge.

Your Awakened Self and Effective Habit Change

In the last four chapters, Fiore offers a condensed and more accessible version of the latest research on effective habit change and long-term maintenance of healthy habits, based on NIH (National Institute of Health) studies of programs to manage weight, adhere to exercise, and quit smoking. Using examples from his own case studies, Dr. Fiore explains step-by-step how one patient used the Awaken Your Strongest Self program to overcome his stressful and unhealthy work habits; and how another lost thirty-six pounds by gaining the cooperation of every part of herself to achieve her goals of increasing exercise, conquering binge-eating, and adopting healthy eating habits.

Awaken Your Strongest Self gives you what you might achieve after five to ten years of psychotherapy or meditation — the ability to observe your primitive reactions from the perspective of your higher, Strongest Self and to then exercise your uniquely human ability to choose how to act in accord with your values and vision.

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Dr. Fiore’s Now Habit and Awaken Your Strongest Self translated in Korean, Chinese, German, Polish, Spanish and 7 other languages

About the Author

Dr. Neil Fiore (CA) is the bestselling author of The Now Habit and The Road Back to Health. Dr. Fiore was a paratrooper with 101st Airborne, He was a paratrooper with the 101st Airborne, a manager for Johnson & Johnson, and has worked as a psychologist at the Counseling Center of the University of California, Berkeley. Neil now conducts seminars and lectures at major schools and businesses, including the Smithsonian Institute, the University of California, Berkeley Extension, and the New York Open Center.