The Now Habit at Work:

Perform Optimally, Maintain Focus,
and Ignite Motivation in Yourself and Others

by Neil Fiore, Ph.D, psychologist and personal coach
Author of The Now Habit and Awaken Your Strongest Self

FOR IMMEDIATE RELEASE

Berkeley, CA – July 4, 2010 – Business managers, entrepreneurs, and those working from home can now perform optimally, ignite motivation, and live a balanced life by applying the strategies and tools in The Now Habit at Work: Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others. (Wiley, 2010) [Hardcover, $22.95] ISBN: 978-0470593462 by bestselling author Dr. Neil A. Fiore.

The Now Habit at Work gives you a hands-on manual enabling the resilience and focus of champions—the ability to bounce back from set-backs, to believe in yourself, and to focus on solving problems rather than seeing only obstacles.

Filled with practical examples that are thoroughly tested and easy to implement, The Now Habit at Work strategies will help you increase your productivity while reducing stress and replacing old habits with effective practices. You'll be amazed at how soon your new habits will inspire and motivate those around you to new levels of productivity!

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Seven Strategies for Achieving Business Mastery

Keep handy these seven strategies for optimal performance. Notice that each starts with your current behavior and connects it to a corrective, more effective action. Practice one strategy for seven days until you can rapidly shift from a negative habit to a new, more effective structure that makes life and work easier and more productive for you. Learn to use the symptom to trigger the solution by rapidly shifting from:

1. Your current habits to corrective, focused action
2. Struggle to ease: Applying the law of reverse effort
3. Ego-focus to Task-focus to double productivity
4. "I have to finish" to "I choose to start" to eliminate self-sabotage
5. "Finish an overwhelming project" to "Start for 15 minutes" to exercise effective leadership
6. Struggling with just your conscious mind to using the power and ease of your larger brain and subconscious genius
7. Reacting with stress and fear to choosing how to act in alignment with your higher values, current skills and knowledge, and goals.

Here’s what’s being said about The Now Habit at Work:

"This book shows you how to get organized, get started, and get more done — faster than ever before."

says Brian Tracy, author of Maximum Achievement.

"If you don’t think you are operating at full efficiency on the job, if you would like to enjoy your work more, if you would like to turn some of that negative chatter dominating your thoughts into positive thoughts, then Neil’s The Now Habit at Work is made for you."

says Vic Conant, Chairman of Self Improvement publisher Nightingale-Conant.

"Never was there a time when you needed an advantage more. You will gain a competitive edge through increased productivity, efficiency, and full-brain power when you apply Now Habit. Neil Fiore tells you how."

says Patricia Fripp, Past President National Speakers Association.

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About the Author

Dr. Neil Fiore (CA) is the bestselling author of The Now Habit and Awaken Your Strongest Self . Dr. Fiore was a paratrooper with 101st Airborne, He was a paratrooper with the 101st Airborne, a manager for Johnson & Johnson, and has worked as a psychologist at the Counseling Center of the University of California, Berkeley. Neil now conducts seminars and lectures at major schools and businesses, including the Smithsonian Institute, the University of California, Berkeley Extension, and the New York Open Center.